View source

From Entrepedia: The Entrepreneurship Wiki

You do not have permission to do that, for the following reason:

The action you have requested is limited to users in one of the groups user, emailconfirmed.

You can view and copy the source of this page:

__NOTOC__
Your business plan should allow you to identify your business goals - both financial and otherwise - why they are attainable for your business, and the plan that you have in place so that you can achieve them. Although business plans are generally written with the intention of acquiring capital investments, they can also help you develop strategic planning within your business. 


===Business Plan Contents===

There is technically no 'fixed' content criteria &mdash; it varies for every business &mdash; but it should contain the appropriate information to allow either you or a potential investor to make a desision whether or not to go ahead with the business.
<div>[[Business Plan Contents|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Executive Summary===

Your [[Executive Summary#Executive Summary Content|executive summary]] is designed to draw the reader in to the rest of your plan. It should be able to [[Executive Summary#Helpful Tips|stand on its own]], as a very concise overview of your business, but without giving everything away too quickly.
<div>[[Executive Summary|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Marketing and Sales Plan===

There are some general questions that you should ask when you are putting together a marketing and sales plan, such as the seemingly transparent [[Who is your customer|"who is your customer?"]] However, the different categories of information within the plan have their own, separate considerations.
<div>[[Marketing and Sales Plan Introduction|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Business Model===

You should be able to conceptualise the [[Business Model|framework]] within which your business will function, and how it will achieve both profit and growth in the present and the future.
<div>[[Business Model|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Positioning'===

It is important to be able to identify the [[Positioning|position]] within the market that your business or business idea will occupy &mdash; where is your niche? How will you [[Methodology for Perfecting your Positioning|define your position]] in relation to the needs of customers and the offers of competitors?
<div>[[Positioning|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Customer Acquisition===

There are different methods of attracting and [[Customer Acquisition|acquiring customers]] &ndash; be they [[Customer Acquisition#Viral Customer Acquisition|viral]] or more [[Customer Acquisition#Customer Lifetime Value (CLV|formulaic]] &ndash; but ideally you will be able to optimise all means of customer acquisition and maximise each customer's lifetime value.
<div style="text-align:right;">[[Customer Acquisition|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Sales===

You will need to price your [[Product|product and services]] appropriately, as well as be able to provide an accurate [[Sales|sales forecast]], to help yourself and [[Venture Capital|venture capitalists]] see the potential in your business.
<div>[[Sales Plan|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Financial Plan===

The [[Financial Plan|financial plan]] is what determines whether or not your business is or will be viable. You will need to provide financial statements &mdash; such as an income statement, a balance sheet (or projected ones), and a [[Cash Flow|cash flow projection]] &mdash; as well as an analysis of this information.
<div>[[Financial Plan|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

==Further Reading==

* [[Sample Business Plans]]

* [[Top Ten Mistakes in Business Plans]]

* [[How to write a good business plan]] (by Company Creators)

* [[Why was my Business Plan Rejected?]]


[[Category:Starting a Venture]]

Return to Business Plan.

Retrieved from "http://www.entrepedia.org/wiki/Business_Plan"

View source

From Entrepedia: The Entrepreneurship Wiki

Views

Search Entrepedia

Personal tools

Keep up to date

Navigation

Sections

Toolbox

Create a page