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The sales, marketing, and PR aspects of your business are what is going to keep your business going &ndash; without them, all of that [[Finances and Funding|funding]], [[Business Strategy|strategy]], and [[Business Plan|planning]] wouldn't go anywhere. Ensuring that your product or service is solid, recognizable, memorable, and on the lips of customers and potential customers is an important part of running a successful business venture.


===Product===
Designing a product or converting an identified market 'need' into a [[Product#Product Specification|sellable product or service]] can be assisted if you know the right questions to ask, particularly what your objectives are, and [[Target Market|who you're targeting]]. You should become familiar with some of the steps taken by some of the best companies.
<div>[[Product|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Brand===
When you undertake the [[Branding#The Branding Process|branding process]], you are launching into an integral part of your marketing campaign. Consider the [[Branding#Brand Design Philosophy|design philosophy]] behind your brand and how you can use techniques like [[Branding#Word of Mouth|word-of-mouth marketing]] to your advantage to create a brand that will benefit you when you [[Branding#Branding During a Recession|need it most]].
<div>[[Branding|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Marketing===
Marketing can be defined as [[Marketing#The Marketing Process|the process]] by which an entrepreneur identifies the [[Target Market|target]] market through [[Marketing#Market Analysis|analysis]] and then determines the provides pricing, promotion, and distribution of [[Product|products or services]] which satisfy a customer need. But coming up with the right [[Marketing#Marketing Strategies|marketing strategy]] will take a bit of work.
<div>[[Marketing|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Public Relations===
PR is of course the best way to [[Public Relations#Three key facts about PR|spread the word]] about your venture. Whether you go it alone or turn to a [[Public Relations#PR Agent|PR Agent]], you will need to send out [[Public Relations#PR Essentials|press releases]], follow them up personally, and keep on it until your name starts to stick in potential customers' minds.
<div>[[Public Relations|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Networking===
Networking is [[Networking#Why Network|essential to the success]] of your venture. For some, networking comes naturally, while others need to work hard at remembering some of the [[Networking#Networking Guidelines|guidelines]] that will help them network successfully. In either case, however, it can provide contacts that may be helpful, even essential, to your business.
<div>[[Networking|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Sales===
Sales is without a doubt one of the most central aspects of a successful venture, but that only means that you need to put more consideration into who your [[Sales#Choosing the Right Channel Partner|channel partner is]], and choosing the people that will really be [[Sales#Hiring Sales Staff|selling your product]]: they can make or break your business.
<div>[[Sales|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>

===Customer Service===
Your business is not a business without customers: make sure that [[Customer Service#Facing Customers Yourself|you provide]] efficient, understanding, and organised customer service. Remember, though, to ensure that your [[Customer Service#Customer-Facing Employees|customer service staff]] are trained to offer the same level of service &ndash; its crucial to maintaining or creating a strong link with your customers.
<div>[[Customer Service|&gt;&gt;&gt; Read more... &gt;&gt;&gt;]]</div>


[[Category:Growing a Venture]]

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