Case Study: Green Iceberg
From Entrepedia: The Entrepreneurship Wiki
Quoting Lee Anderson
The business idea for "Green Iceberg" in an offset industry was to develop an ebay-like auction and trading with seller ratings based on offsets and green lifestyle
- "Greeniceberg is the carbon-free way to trade on line. The 'green' auction and trading site allows users to trade carbon free at no extra cost and rewards 'green' sellers by correlating their listing price to their 'green trading actions', so in essence the greener the trader the cheaper it is to trade! Greeniceberg cancels out the carbon produced by the seller’s trading actions by incorporating an ‘offset’ into the final value fee, thus costing the seller no extra money to help the environment. Greeniceberg - the fun and easy way to trade carbon free."
- Starting on EPIS program in March 2008
- Case study (to come) with focus on:
- Green industry
- Approaching investors
- Applying for grants
- EPIS scheme
- Literature Tip: "Natural Capitalism: Creating the Next Industrial Revolution" by Paul Hawken
