Case Study: Winterwell
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About Winterwell
Winterwell solves tough real-world problems using artificial intelligence (AI) and human expertise.
Tapping into the power of mathematics and AI can deliver substantial returns - enabling you to improve efficiency, maximise your effectiveness and identify new opportunities. Whatever your sector or your size, we can help you understand what is possible and where it will deliver real value.
We provide practical solutions to tough problems and offer a flexible range of services that can be tailored to meet your requirements and budget. Typical benefits of our projects include:
- Improved operational efficiency
- Reduced costs
- New revenue opportunities
- Better handling of risk
- Smarter data analysis
- Sophisticated new products
We are a team of experts in mathematics, statistics, computer science and artificial intelligence. Our staff are experienced in adapting their expertise to meet your needs.
We work with clients in a diverse range of sectors including finance, defence, mobile networks, media, retail and robotics. Our core team have consulted for the BBC, Ministry of Defense, Home Office, HM Treasury, Tesco Personal Finance and Motorola.
Starting and Developing the Business
Winterwell Associates Ltd was formed by Daniel Winterstein and Joe Halliwell. We considered many names for the company, but settled on something simple and respectable.
TODO: The trials, tribulations and triumphs of getting a consultancy business started.


