Glossary - B
From Entrepedia: The Entrepreneurship Wiki
- Back-end
- The part of a computer system, such as a website, hidden from the users (e.g. a database or other server-side components. See also Front End. (Wikipedia article on Front-end and Back-end)
- Benchmarking
- Performance evaluation relative to other organisations. (Wikipedia article on Benchmarking)
- Book Value
- See Net Worth.
- Brand
- The collection of signs, marks or ideas representing a company. (Wikipedia article on Brand)
- Brand Equity
- The effects or outcomes seen by a branded product relative to its unbranded alternative. (Wikipedia article on Brand Equity)
- Brand Extension
- The usage of the same brand name in a different product category. (Wikipedia article on Brand Extension)
- Brand Recognition
- Customers' Recognition of a brand on account of their exposure to it (Wikipedia article on Brand)
- Break-even Analysis
- An analysis of the profitability of a venture using the Break-even point. (Wikipedia article on Break-even Analysis)
- Break-even Point
- The point at which revenues and costs are equal. (Wikipedia article on Break-even Point)
- Broker
- An intermediary between buyer and seller. (Wikipedia article on Broker)
- Budget Year
- See Fiscal Year.
- Bundling
- In marketing, the practice of offering a number of products together. (Wikipedia article on Product Bundling)
- Burden Rate
- See Tax Incidence.
- Business Mission
- See Mission Statement.
- Business Plan
- A statement of the goals, their attainability and a plan for achieving them. See the Business Plan section on Entrepedia for more information. (Wikipedia article on Business Plan)
- Buy-sell Agreement
- An agreement between business partners of shareholders regarding the future ownership of the business. (Wikipedia article on Buy-sell Agreement)
Glossary Index
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The glossary is here to give you concise definitions of the terms used on the site. Where possible a link to a longer article on Wikipedia is included to give you more information.
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