Glossary - G
From Entrepedia: The Entrepreneurship Wiki
- Gearing
- See Debt to Equity Ratio.
- Goodwill
- The difference between the value of the assets of a business and the value payed for the business. Goodwill is an intangible asset accounting for factors such as perceived synergies or a strong brand. (Wikipedia article on Goodwill)
- Green
- Causing minimal damage to the environment, ecologically sound.
- To Green
- To make your business environmentally friendly.
- To Greenwash
- To give a superficial impression of being environmentally conscious.
- Gross Margin
- Profit per unit sold. (Wikipedia article on Gross Margin)
- Gross Margin Percent
- Gross Margin expressed as a percentage. (Wikipedia article on Gross Margin)
- Guerrilla Marketing
- A marketing strategy characterized by a low budget, high energy and unconventional nature. (Wikipedia article on Guerrilla Marketing)
Glossary Index
A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z
The glossary is here to give you concise definitions of the terms used on the site. Where possible a link to a longer article on Wikipedia is included to give you more information.
If you find there's a term missing, please edit the page and add it.
