Glossary - I

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Ideas versus Opportunities
An opportunity occurs when an idea can be used in the real world. (Article on Ideas versus Opportunities on Tim Berry's blog)
Impressions
See Cost per Impression.
Income Statement
A statement detailing the conversion of revenue into income, often used to determine whether a company made a profit or loss during a given period. (Wikipedia article on Income Statement)
Initial Public Offering (IPO)
When stock or shares are issued to the public for the first time. (Wikipedia article on Initial Public Offering)
Integrated Marketing Communications
An approach to ensure that contact with a customer is consistent and relevant. (Wikipedia article on Integrated Marketing Communications)
Intensive Distribution
A type of distribution whereby a product is made available in a large number of outlets. (Wikipedia article on Distribution (Business))
Interest Expense
The cost incurred when borrowing money. (Wikipedia article on Interest Expense)
Intrapreneurship
The use of entrepreneurial skills in a closed environment, such as within a business or a franchise, where there is little risk. (Wikipedia article on Intrapreneurship)
Inventory
The stock held by a business. (Wikipedia article on Inventory)
Inventory Turnover
A ratio of sales (or Cost of Goods Sold) to inventory which can be used to diagnose over- or under-stocking. (Wikipedia article on Inventory Turnover)

Glossary Index

A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z

The glossary is here to give you concise definitions of the terms used on the site. Where possible a link to a longer article on Wikipedia is included to give you more information.

If you find there's a term missing, please edit the page and add it.

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