Glossary - M
From Entrepedia: The Entrepreneurship Wiki
- Manufacturer's Agent
- An agent who distributes products from different manufacturers using the same channels. ([Definition on BusinessDictionary.com)
- Margin, Contribution
- See Contribution Margin.
- Margin, Gross
- See Gross Margin.
- Market Development Funds (MDF)
- Money provided by a business in order to help a distributor sell their products or to strengthen their brand. (Wikipedia article on Market Development Funds)
- Market Evolution
- See Product Life Cycle.
- Market Penetration
- A marketing strategy whereby a business enters a market using current products. (Wikipedia article on Market Penetration)
- Market Sales Potential
- The volume of potential sales in a given market. (Wikipedia article on Market Research)
- Market Segment
- A group of people who, for the purposes of marketing a product, share the same characteristics. (Wikipedia article on Market Segment)
- Market Share
- The proportion of the total market occupied by a business. (Wikipedia article on Market Share)
- Market Value
- The price for which an asset or liability would trade in a given market. (Wikipedia article on Market Value)
- Marketing Audit
- A review of marketing strategy taking into account both external and internal factors. (Article on MarketingTeracher.com)
- Marketing Mix
- How the four P's (product, price, place and promotion) are used in a marketing strategy. (Wikipedia article on Marketing Mix)
- Marketing Plan
- A document explaining how to given marketing objectives. (Wikipedia article on Marketing Plan)
- Materials Included in the Cost of Sales
- See Cost of Goods Sold.
- Mission Statement
- A concise statement setting out the purpose of a business. (Wikipedia article on Mission Statement)
- Moving Average
- A series of averages corresponding to subsets of a data set. (Wikipedia article on Moving Average)
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The glossary is here to give you concise definitions of the terms used on the site. Where possible a link to a longer article on Wikipedia is included to give you more information.
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