Glossary - P
From Entrepedia: The Entrepreneurship Wiki
- Page Impression
- See Page View.
- Page View
- A request to load a page of a website. (Wikipedia article on Page View)
- Paid-in Capital
- Capital paid to a company by its investors over and above the stock value purchased. (Wikipedia article on Paid-in Capital)
- Partnership
- A business entity where partners share control of the business. (Wikipedia article on Partnership)
- Payables
- See Accounts Payable.
- Payback Period
- The time required for an investment to repay itself. (Wikipedia article on Payback Period)
- Payment Days
- The average time taken to pay an invoice from its receipt. (BusinessDictionary.com definition)
- Payroll
- The record of salaries, wages, bonuses and deductions. (Wikipedia article on Payroll)
- Penetration Pricing
- A marketing strategy where a low price is used initially in order to break into a market. (Wikipedia article on Penetration Pricing)
- Perceived Risk
- The risk judged to be inherent in a given venture. (Wikipedia article on Perceived Risk)
- Perceptual Map
- A visual representation of customers' perceptions of a brand. (Wikipedia article on Perceptual Mapping)
- Personal Selling
- When a product is sold by an individual salesperson. (Wikipedia article on Sales)
- Personnel
- See Human Resources.
- Point of Purchase (POP) Advertising
- A marketing strategy which advertises products at the site where they are purchased in order to promote impulse buying. (Answers.com definition)
- Positioning
- The creation of the identity of a product in a given market. (Wikipedia article on Positioning (Marketing))
- Price Elasticity of Demand
- The responsiveness of demand relative to a change in price. (Wikipedia article on Price Elasticity of Demand)
- Price to Earnings Ratio (P/E)
- A measure of the annual earnings of a share with respect to its price. (Wikipedia article on P/E Ratio)
- Product Portfolio
- The range of products sold by an organization. (Wikipedia article on Project Portfolio Management)
- Profit and Loss Statement
- See Income Statement.
- Pro Forma Statement
- A statement prepared in advance of a transaction. (Wikipedia article on Pro Forma)
- Product Development
- See New Product Development.
- Product Development Strategy
- See Product Information Management.
- Product Differentiation
- The process of making a product stand out from others in the market. (Wikipedia article on Product Differentiation)
- Product Information Management (PIM)
- Technologies used to centrally manage information about a product. (Wikipedia article on Product Information Management)
- Product Life Cycle (PLC)
- A model which describes the development of a product in four stages: introduction, growth, maturity and decline. (Wikipedia article on Product Information Management)
- Product Lining
- A marketing strategy where a number of related products are sold alongside each other. (Wikipedia article on Product Lining)
- Property, Plant and Equipment (PP&E)
- See Fixed Asset.
- Public Company
- Any company which offers registered securities to the public (Wikipedia article on Public Company)
- Public Limited Company (PLC)
- A type of economic entity which offers shares to the public. (Wikipedia article on Public Limited Company)
- Public Relations
- The control of a company's relations and image with the public. (Wikipedia article on Public Relations)
- Publicly Traded
- See Public Company.
- Pull Communication Strategy
- A marketing strategy where product development is driven by customer demand. (Wikipedia article on Push-pull strategy)
- Push Communication Strategy
- A marketing strategy where a product is developed and actively marketed to the consumer. (Wikipedia article on Push-pull strategy)
Glossary Index
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The glossary is here to give you concise definitions of the terms used on the site. Where possible a link to a longer article on Wikipedia is included to give you more information.
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