Glossary - T

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Target Market
A demographically defined segment of a market to which a product of service is directed. (Wikipedia article on Target Market)
Tax Rate
The percentage of a business's income that is taxed. (Wikipedia article on Tax Rate)
Tax Incidence
The analysis of the effects of a particular tax in terms of economic welfare. (Wikipedia article on Tax Incidence)
Tax Year
See Fiscal Year.
Telemarketing
A direct marketing method which uses telephone calls to market products to customers. (Wikipedia article on Telemarketing)
Traffic (Websites)
See Web site traffic.
True Cost Accounting (TCA)
See Full Cost Accounting.

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The glossary is here to give you concise definitions of the terms used on the site. Where possible a link to a longer article on Wikipedia is included to give you more information.

If you find there's a term missing, please edit the page and add it.

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