Marketing and Sales Plan Introduction
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Marketing - Art or Science?
- Are you filling gap in the market or doing something better or selling cheaper?
- What Value will you add?
- Who is your customer - Exercise
- Jeff Raikes (Microsoft): "Innovation in Business Models" in Stanford Entrepreneurial Thought Leader Speaker Series (video)
- Marissa Mayer (Google): "Bank Users, Not Money" in Stanford Entrepreneurial Thought Leader Speaker Series (video)
