Pitching
From Entrepedia: The Entrepreneurship Wiki
Pitching is the skill to learn as an entrepreneur; unfortunately, it is a difficult one, and takes years to perfect. Pitching is how new ventures acquire resources when they have none to begin with. Therefore, the CEO or MD of the company should be the best pitcher as he or she will be responsbile for acquiring resources. Pitching will be with you throughout the lifespan of your business: companies pitch from birth to IPO and beyond.
Pitching is focused on communicating value to first round stakeholders, such as Investors/Banks, Advisors, Employees, Lawyers, Strategic partners, Friends, and Family. You should therefore prepare and practice pitches of different lengths: Elevator Pitch, 5 minutes, 10 minutes, 20 minutes, 30 minutes, 45 minutes
Elevator Pitch
An elevator pitch should be so short that you could deliver it if you found yourself in an elevator with a potential investor. The goal is purely to get them interested enough to ask for more. This may sound like a breeze, but what you say in a one-minute pitch is just as important as the time you say it in, and keeping things concise can be tricky.
Initial VC Pitch
There are a lot of details to keep in mind when you're in an initial venture capital (VC) meeting, but they are worth it if they help your pitch succeed. Sometimes the Do's and Don'ts of a pitch might seem like common sense, but they're always worth repeating when you're preparing for and delivering your presentation.
Perfecting Your Pitching
Bill Joos, the Pitch Doctor, offers guidelines and important information in order to help you deliver the perfect pitch, helping you to develop visual aides that will better your pitch rather than detract from it, and shaping your presentation style into one that is more likely to wow your potential investors.
