Positioning
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- Tom Byers (Stanford Technology Ventures Program): "Market Positioning and the Importance of Partnerships" in Stanford Entrepreneurial Thought Leader Speaker Series (video)
- Guy Kawasaki (Garage Technology Ventures): "Know Thyself and Niche Thyself" in Stanford Entrepreneurial Thought Leader Speaker Series (video)
Methodology for Perfecting your Positioning by Bill Joos
Example:
- Lynn Reedy ยท Stephanie Tilenius (eBay): "eBay: The World's Online Marketplace" in Stanford Entrepreneurial Thought Leader Speaker Series (video)
