Sales, Marketing, PR
From Entrepedia: The Entrepreneurship Wiki
The sales, marketing, and PR aspects of your business are what is going to keep your business going – without them, all of that funding, strategy, and planning wouldn't go anywhere. Ensuring that your product or service is solid, recognizable, memorable, and on the lips of customers and potential customers is an important part of running a successful business venture.
Product
Designing a product or converting an identified market 'need' into a sellable product or service can be assisted if you know the right questions to ask, particularly what your objectives are, and who you're targeting. You should become familiar with some of the steps taken by some of the best companies.
Brand
When you undertake the branding process, you are launching into an integral part of your marketing campaign. Consider the design philosophy behind your brand and how you can use techniques like word-of-mouth marketing to your advantage to create a brand that will benefit you when you need it most.
Marketing
Marketing can be defined as the process by which an entrepreneur identifies the target market through analysis and then determines the provides pricing, promotion, and distribution of products or services which satisfy a customer need. But coming up with the right marketing strategy will take a bit of work.
Public Relations
PR is of course the best way to spread the word about your venture. Whether you go it alone or turn to a PR Agent, you will need to send out press releases, follow them up personally, and keep on it until your name starts to stick in potential customers' minds.
Networking
Networking is essential to the success of your venture. For some, networking comes naturally, while others need to work hard at remembering some of the guidelines that will help them network successfully. In either case, however, it can provide contacts that may be helpful, even essential, to your business.
Sales
Sales is without a doubt one of the most central aspects of a successful venture, but that only means that you need to put more consideration into who your channel partner is, and choosing the people that will really be selling your product: they can make or break your business.
Customer Service
Your business is not a business without customers: make sure that you provide efficient, understanding, and organised customer service. Remember, though, to ensure that your customer service staff are trained to offer the same level of service – its crucial to maintaining or creating a strong link with your customers.
