Sales Plan

From Entrepedia: The Entrepreneurship Wiki

• Guy Kawasaki (Garage Technology Ventures): "Seed the Clouds and Watch the Sales Grow" in Stanford Entrepreneurial Thought Leader Speaker Series (video)

Pricing / Market Prediction

Don't underestimate! If you're unsure, ask your investors and customers what the product/service is worth

Sales Forecast

• Forecasting your sales is not easy. Good market research is essential and will help
• You cannot listen too much to your potential customers
• Aim to produce three sales forecasts - a Minimum, a Realistic, and an Optimistic forecast - based on definite, probable, and possible sales figures
• This will allow you to establish broad parameters within which it will be possible to plan your business

Helpful Tips

• Become obsessed with listening
• Use your mouth and ears in proportion (listen for twice as long as you speak) when you're with a customer
• Bank Managers and other financiers like to see lists of potential customers. Better still, they like firm orders

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