Who is your customer
From Entrepedia: The Entrepreneurship Wiki
Try this 15 minute Exercise to develop a pen portrait of your ideal customer: it will help you better understand the audience that you are targeting and how to offer them better customer service to ensure that they will come back to your business (and hopefully even bring a friend!)
- Name, age, location
- Job, hobbies, interests
- Holidays
- Aspirations and goals
- Role model
- Clothing brands
- Food: restaurants, weekly shops
- Music and TV
- Sense of humour: TV, comedians etc.
- A good night out is...
